Content & Digital Solutions
Inform, inspire and influence
Digital media strategy.
Digital media strategy looks at any and all digital platforms and the best way they can be utilised to reach a target audience with a clear message and call to action about a business or shopping centre. It also identifies owned, earned and paid media opportunities.
Understanding how to tap into these different forms of media in the right way, at the right time can be an invaluable way to gain exposure for your brand and business.
Soul Boardwalk Win COmpetition
Soul Boardwalk promoted a Mother’s Day Giveaway through an engaging reel filmed at Surfers Paradise. The video invited viewers to enter by liking the post, following the @soulboardwalk page, and tagging someone they believed deserved the prize. The giveaway featured a $100 Quiksilver voucher and a $150 Hurricanes Grill and Bar voucher, encouraging people to spoil their mums for Mother’s Day.
Post Office Square MAccas Launch
Post Office Square shared a fun, relatable reel to highlight the McDonald’s McCafé experience at their location. The video plays on the theme “That one friend that insists you try everything”, tying humour with product sampling to make the content engaging and shareable.
Soul Boardwalk SCHOOLIES OFFER
Soul Boardwalk promoted a Schoolies offer via TikTok, spotlighting a $15 meal deal at Vapiano. The video targeted the student crowd during Schoolies, tapping into fun, affordable dining as a key drawcard.