Lots of information in an engaging way – the value of infographics

Cutting through the noise to reach your target market is becoming increasingly difficult in our fast-paced digital world where we find ourselves assailed with information from multiple sources almost every minute of our waking lives.

What is making the difference for many is the move away from text-heavy campaigns to simple infographics which capture attention, are easy to read and offer as much, or as little, information as each user wants and needs.

Infographics can be a combination of illustrations, data visualisations, images, text, graphic design and layout. They can be a static image, an animation or video, or they can be interactive where the user is able to click, search and customise the information they want to access.

The days when people had time to actually read ads or content marketing seem to be rapidly disappearing and as we find ourselves drowning in a sea of information coming at us from all directions, most of us want to cut through the jargon and find information which is relevant to us.

We all need access to information – it has become a key commodity in such a rapidly changing world – but we don’t need all the information everyone else has or wants or needs! 

Instead we want cultivated information which is meaningful to us and our cohort, covering everything from sales at our favourite stores to career opportunities, family events within the community and great holiday deals.

Which is why it is so critical for a business embarking on any new digital marketing campaign, to understand who their target market is, which social media platforms they are using and what forms of messaging they respond best to.

Given the breadth of social media usage, the platforms available and those using them, it should be abundantly clear that no one-size-fits-all approach is going to be effective when using social media for digital marketing campaigns.

Data provided by European market and consumer data specialists, Statista, reveals that in April 2021 the use of social media networks around the world was staggering.

Statista’s data also reveals the “global social penetration rate” as at January 2021 – that is those on some form of social media – reached a gobsmacking 53.6% with Facebook a clear leader accounting for some 2.7 billion users each month.

Facebook, Instagram, LinkedIn and websites are all fantastic ways to connect with target markets and infographics on each of these platforms can make every engagement with them meaningful and memorable.

Broad campaigns which hope to catch the attention of anyone, just anyone, by flooding them with information time and again prove to be a waste of time, money and effort.

Which brings us back to the value of of infographics, graphs, illustrations, images, music, tempo, feel and attitude of a digital market campaign, in connecting with the client base it is meant for.

To cut through the vast sea of information flooding consumers every day, brands must now tailor their marketing efforts and content strategies to present their brand messages in more unique, relevant, valuable and entertaining ways to grab attention and create brand loyalty.  And infographics have proven to be especially effective at achieving that.