If ‘Content is King’…what makes good content? ‘Content is King’ is now one of the most commonly used phrases in the world of digital marketing. Anyone marketing almost any product, service or experience says it over and over again – […]
Retailers who survive the early challenges of 2024 stand to reap the rewards by year’s end As we roll into the second quarter of 2024, it is becoming more apparent that retail spending is higher than last year, but only […]
Online retail spending continues to grow, albeit modestly Online retail shopping fills an important void in the market but will never take the place of the human connection people seek and want to enjoy as part of their in-store shopping […]
The Retail Rollercoaster: and why online isn’t the be-all, end-all For a little while there, it looked like the retail industry was getting a trifle complicated. The juggernaut that is online shopping seemed to be traveling at the speed of […]
How to keep your retail staff when everyone else wants them When it comes to maintaining your retail workforce, it is always wise to remember that every minute you spend working to ensure your staff are happy, is a minute […]
The need for style guides There is simply no way to overstate the value of consistency in the branding and marketing of your business – afterall, your branding is what sets you apart from your competitors and if it changes […]
Why video marketing should be part of your marketing strategy We are all busy these days so when we are digesting content/information/marketing, we want it to be quick, relevant and engaging, and there are few ways of achieving this more […]
Adding drone photography and videography to the marketing toolbox Drone photography and videography quickly proved to be game-changers in visual marketing, providing breath-taking images we could only have previously expected to see in big budget Hollywood films. But with the […]
Is your shopping centre building credibility and support by helping non-profits? If you own or manage a shopping centre and have never hosted a pop-up stand for a non-profit organisation such as Save The Children, Surf Life Saving Australia, or […]
Being kind – it’s easy, it’s fun, it’s good for you! Today is World Kindness Day and you may hear a lot of talk about being kind; at least we hope you do and we hope it inspires you to […]