Victoria Point Lakeside Shopping Centre – riding the wave of prosperity

//Victoria Point Lakeside Shopping Centre – riding the wave of prosperity

Victoria Point Lakeside Shopping Centre – riding the wave of prosperity

Strictlymarketing has been engaged by Victoria Point Lakeside Shopping Centre to develop and deliver a new strategic marketing plan, brand refresh, website rebuild and digital media presence.

The Bayside shopping centre, located on the banks of the tranquil Eprapah Creek, is 33km south-east of Brisbane CBD, and is built across 25,000m2 of mixed use shopping centre space, including 7,200m2 of retail space.

It houses more than 80 tenants from retailers to eateries and services as well as the Victoria Point Community Library and nine-screen Cineplex Cinema.

Victoria Point Lakeside is managed by All Commercial Properties Qld, has been serving the Victoria Point community since opening in 2007. It is an open air complex, is open seven days a week and is wheelchair accessible.

While Victoria Point is spoiled for choice when it comes to shopping centres, Lakeside Village has been able to stand out from the crowd by developing a mix of tenants who complement each other, and making the most of its beautiful lake-side surroundings.

The centre has almost 1,000 carparks and is serviced by four bus routes from surrounding areas.

Victoria Point Lakeside Shopping Centre

Bev Strickland, Managing Director of Strictlymarketing, said signing Victoria Point Lakeside on with the boutique digital marketing agency, was the result of many months of hard work and relationship building.

“We started talking with Victoria Point Lakeside management, All Commercial Properties Qld, some months ago and had been developing examples of what we could offer through some trial campaigns we designed and delivered,” Ms Strickland explained.

“Strictlymarketing has been expanding its retail portfolio across South-East Queensland strongly in recent years, and we are building a reputation as true retail specialists which reflects what we do and our customer base.

“We are excited to be working on the Strategic Marketing Plan for the centre and share the same growth mindset, tempered by the need to deliver quality.”

Ms Strickland said despite the negative impacts of the COVID-19 pandemic on storefront retail, the sector is now experiencing vigorous growth, particularly in the suburbs, and this augured well for the industry.

“Online retail boomed during the pandemic as some shopfronts were forced to close because of lockdowns, restrictions and a declining customer base,” Ms Strickland continued.

“Encouragingly, what we are seeing now is a renewed interest in local shopping centres such as Victoria Point Lakeside, where shoppers want to stay local and shop local.

“This is a wave of prosperity we have not seen for a long time and one savvy centre managements are recognising ahead of their competition.”


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