The move from traditional ‘bricks and mortar’ retailing to a modern model that also incorporates online and mobile retailing is growing fast and shows no sign of slowing.
In fact, this trend has only just started. But already the figures are compelling and too big for any retailer of any size to ignore.
According to the NAB Online Retail Sales Index in-depth report for 2014, 6.5% of total retail spending in Australia now comes from online retail sales, equating to $14.9 billion in sales.
The online component of retailing is now simply too big and too lucrative a market to not be a part of and, with the real growth opportunities still ahead, the time to get onboard is now.
Those retailers who have failed to make the jump online are feeling the pain in falling sales, as their savvy competitors reap the rewards of marrying the ‘bricks’ with the ‘clicks’.
To compete in this modern retail arena, traditional retailers need to invest in the development and implementation of their own tailored digital toolbox.
What is in a digital toolbox? There are a whole range of tools available – from online, mobile and omni-channel retailing to social networking, email marketing and big data.
Confused? Don’t be. Get help from the experts who can show you the way as you navigate a path in the online world of retailing.
We are Strictlymarketing. We can help. Strictlymarketing’s digital experts are constantly collaborating with clients to generate brand awareness and drive bottom line sales through effective digital strategies. Our services range from full service digital management to the provision of strategic insights and training.