Sweet Treats at Sweetheart Cupcakes

//Sweet Treats at Sweetheart Cupcakes

Sweet Treats at Sweetheart Cupcakes

Cupcakes, coffees and sweet treats galore! Come and discover the cupcake connoisseurs of Brisbane at Sweethearts Cupcakes who make us crazy with their mouth-watering flavours and picture-perfect cakes.

Our team recently visited Sweethearts Cupcakes, located a dangerously short drive from our office on Latrobe Terrace in Paddington. From its pastel pink and white boutique interior to beautifully decorated cupcakes we felt as though we had been transported to a Parisian patisserie!

Upon entering we were overwhelmed with choices, with so many delicious cupcakes to choose from. We spent many minutes drooling over the wide selection of cakes including; biscoff, salted caramel, vanilla bean, passionfruit and raspberry, cookies and cream, and red velvet…just to name a few! We were also really impressed by their allergy and dietary accommodations with many of their cupcakes available in both gluten-free and vegan varieties.

passionfruit sweetheartcupcakes brisbane strictlymarketingpastel pink sweetheart cupcakes brisbane strictlymarketing

Left to Right: Passionfruit & Raspberry, Vanilla Bean & Raspberry

Sweethearts Cupcakes are a family-owned small business run by Jo and her daughter Taylor, who kickstarted the business just prior to COVID-19. They not only know everything there is to know about their cupcakes, but always ensure your time at Sweetheart Cupcakes is a memorable one. Not to mention, all their ingredients are sourced locally and their cupcakes are made fresh daily.

They also stock Sprinkle Dust, another Australian owned business, who create colourful sprinkles and dustings to decorate your own cupcake creations at home! Now more than ever it’s important to be supporting Australian small businesses, so by purchasing a cupcake and some sprinkles on your visit you can support TWO amazing businesses (pretty cool if you ask us!).

It’s also no secret everyone loves the experience of friendly staff that know your coffee order…and that’s exactly what you can expect when you are at Sweethearts Cupcakes. Even when you have a picky customer like our Marketing guru Bec who loves her iced soy chai latte’s.

sweethearts cupcakes brisbane strictlymarketingTheir popular Biscoff cupcake

During our visit, our team eventually decided upon a mix of cupcakes to share and we loved every. Single. Flavour! Not only was there a perfect ratio of icing to cupcake, but the filling of each cupcake was perfectly executed to ensure there was enough icing to have with each mouthful. Our top picks would have to be the Biscoff and Red Velvet!

What could be better than a hot coffee or tea to accompany these sweet treats, especially during Winter!  Sweethearts Cupcakes’ coffee blend from Blackstar Coffee Roasters was smooth and delicious. Our resident coffee connoisseur and Marketing Assistant Teshaya, also gave the tick of approval.

Often Sweethearts Cupcakes have a ‘flavour of the week’ and they love to experiment with new flavour combinations. You are guaranteed to see a new sweet treat upon each visit.  We definitely recommend stopping by this pastel pink dream of a store next time you are nearby, to taste these heavenly cupcakes for yourself!

By Teshaya Turner, Marketing Assistant.

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