Specialist retail marketing consultancy Strictlymarketing has been appointed to market the Northwest Plaza shopping centre in Brisbane. Owned by Consolidated Properties, Northwest Plaza is a well-established neighbourhood shopping centre located on Flockton Street at Everton Park in Brisbane’s north-west. Strictlymarketing, led by experienced retail marketer Bev Strickland, is now responsible for the day-to-day marketing of the centre and will work closely with retailers to maximise the overall retail offering.
Bev Strickland is one of Queensland’s most respected retail marketers, with an impressive track record over more than 20 years of delivering strong bottom line results for retailers and owners. She has implemented successful marketing strategies for many prominent retail properties in Brisbane, regional Queensland and interstate. Ms Strickland said it is an exciting time to be working with Northwest Plaza and its retailers.
“Northwest Plaza is well established and supported in the local community and continues to go from strength to strength,” Bev said. “The centre has only recently undergone a major redevelopment and expansion, highlighted by the addition of a new full-line Woolworths supermarket and upgraded customer parking. “As well as offering the largest supermarket in the main trade area, Northwest Plaza also features a range of mini-majors and specialty retailers. Leading discount variety retailer The Reject Shop is the most recent addition to the centre, and retains the property’s 100% overall occupancy. “We are looking forward to working very closely with the owners and retailers to support their outlets and attract further customer traffic to the centre’s already vibrant retail mix.”