Specialist marketing consultancy Strictlymarketing has been appointed to develop a strategic retail marketing plan for the new Northpoint shopping centre in Toowoomba. The latest project by experienced Toowoomba developer Hallmark Property, Northpoint is due to open in late 2013 and will be the only shopping centre in the North Toowoomba area. The new shopping centre will include a major supermarket, medical centre, pharmacy, newsagent and 20 specialty shops as well as parking for over 300 cars.
Strictlymarketing, headed by experienced marketer Bev Strickland, will undertake an extensive and tailored market review on the new development for Hallmark Property. Ms Strickland said she was looking forward to working on the exciting new Northpoint project and helping to ensure it delivers a premium quality shopping experience to its local market.
“By conducting a comprehensive market review at this stage of the project, the developers will gain an invaluable insight into what is needed to create the strongest retailer and customer base,” she said. “Our analysis will prioritise the key strengths of the centre and what is most sought-after by the local community and this will be developed into a detailed marketing plan to maximise the property’s future potential. “This will cover everything from branding, advertising, promotions, community support, media and social media, retail development and support, and future research strategies,” Ms Strickland said. “The focus is well and truly on putting in the effort into detailed market analysis and planning now so that when the centre opens it delivers the best possible retail offering tailored to the local community.”
Ms Strickland is one of Australia’s most respected marketers, with an impressive 20-year track record of delivering strong bottom-line results in the business, retail and property sectors. She is a highly sought-after consultant to clients across Australia and has successfully implemented marketing strategies for many high-profile properties, including Brisbane’s Portside Wharf in Hamilton and Emporium mixed-use development in Fortitude Valley. Strictlymarketing provides a range of tailored services and solutions to property owners and managers, including marketing strategies and audits and tenancy mix planning.