The world of social media is constantly changing, bringing new trends, ideas, and unspoken rules each year. In most cases, the changes aren’t sudden or unexpected, but rather gradual and relatively predictable.
As technology and social media networks continue to evolve, so too must the retail industry. Staying on top of marketing trends is going to be the best place to start and will keep your business ahead of the curve.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. I recently read an article with some interesting statistics. There are 3.397 billion active social media users. On average people have 5.54 social media accounts and the average daily time spent on these accounts is 116 minutes a day!
Below are some trends that we are starting to see in social media. Implementing these is one step to improving your brand’s retail experience.
- AI Driven Customer Experiences
By tapping into the power of machine learning and leveraging customer data, retailers can create more personalised shopping experiences.
From chatbots to ad optimization, platforms like Google and Facebook have been continuing to adopt artificial intelligence to enhance customer interaction. But it remains a huge opportunity and is underutilized by many brands.
Artificial intelligence can create one-on-one shopping experiences based on your various customers’ location, price preferences, individual tastes, and purchase history. AI can also create unforgettable and full brand experiences.
- The Evolution from Multichannel to Omnichannel Marketing
A buyer’s journey is still a mystery for the most part because there are so many touch points with your brand along the way.
Consumers of all generations buy online and in stores, they read reviews, listen to peers, do their research and it all makes up part of a bigger picture. We have to think about the digital experience as a whole because we know that nobody today shops exclusively through a single medium.
The correct omnichannel experience will be delivering a seamless and consistent message. The best part about thinking of marketing like this is that paid ads, social, content, and email channels don’t have to compete against each other for sales or customers.
You can grow your business by strategically integrating all these channels together.
- Live Video
Live streaming will change social media as we know it. Having always been popular on YouTube, the trend has now taken over Facebook and Instagram, to the point when we get notified when someone is going live.
The authentic and ephemeral nature of live videos seems to make them especially attractive and meaningful to social media users. Live videos increase the perceived trustworthiness and relevance of a brand.
To benefit from live streaming you have to deliver engaging and exciting content, just as you would on a blog or anywhere else. Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures.
This is one trend that you don’t want to ignore.
- Social Media Ads
With more brands competing for people’s attention on social media, ordinary posts just aren’t going to cut it.
Businesses that are leading the way with creative social ads are personalised and entertaining, rather than just banner ads squeezed into a news feed. It’s the brand awareness type ads that are really thriving. Even if you’re selling your product, you can do it in a way that doesn’t feel intrusive to other types of authentic content in the news feed.
At the heart of great content are compelling visuals, which are essential for clicks and high conversion rates on social media.
By Bev Strickland, Director and Founder.
To learn more about all things social, contact Strictlymarketing your one-stop marketing shop: www.strictlymarketing.com.au