After studying marketing for almost three years you start to get the feeling you know what you’re talking about when it comes to social media. That is until you walk in to an actual marketing company and begin working with ‘real life’ clients.
All of a sudden the theory needs to be put into practice and leads you to ask: “How do I actually get started and what should I work on first???”
It’s no wonder business owners can find it so difficult to choose between social media platforms or successfully implement marketing incentives.
After shadowing the Marketing Executives at Strictlymarketing for a few weeks I can safely say there is no ‘one size fits all’ option. Not everyone will find that Facebook the best avenue to reach their clients and not every company will embrace social media to the same extent.
What I’ve learned is this:
- You don’t need to implement every social media platform or trend. It will lead to you spending more time talking about what you do and less time actually doing.
- It’s a great idea to pick one form of Social Media that suits your busines and work on that. For example, if your company already gets fantastic website traffic – write a blog. Leave Facebook for later when you have more content to share.
- Organic growth is best. Don’t worry about not having 5,000 connections straight away. It’s better to grow slowly and know that your followers are interested in you than buying into dodgy growth deals that attract an irrelevant audience.
- Don’t be afraid to get started, you might make a mistake but social media is fluid and instant. You can fix (most) mistakes quickly and easily.
Posted by: Brooke Baker