Retail therapy for retail marketers

//Retail therapy for retail marketers

Retail therapy for retail marketers

It’s no secret retail therapy can lift the spirits of most people, so the team at Strictlymarketing was not altogether surprised to discover a team-building exercise based around retail shopping is a great way to get the creative marketing juices flowing.

On Friday, September 24, the Strictlymarketing crew headed to Brisbane’s premier shopping district – Queen Street Mall – to join in all the fun of the Shop BNE City festival.

The event, held in conjunction with the Brisbane Festival and Riverfire showcasing the best Brisbane has to offer, was an initiative of Brisbane’s Economic Development Agency, the Queensland Government and Tourism & Events Queensland. It ran for three days flowing into the weekend of September 25 and 26.

Among some of the highlights were pop-up bars, a gorgeous fashion hub, BNE pop-up street food, some great retail offers and a host of prizes.

Bev Strickland, Managing Director of Strictlymarketing admitted the day out of the office was as much fun as it was inspiring.

“We love doing things as a team to build relationships and that sense of community between our very talented staff,” Bev said. “We demand a lot of them and they give back day after day, and week after week.

“It was fantastic to have an excuse to take them out for the day to have some fun. But there was also a serious side to the adventure.

“By exposing ourselves to retail events and marketing campaigns, we develop our own knowledge, see what others working within the retail marketing space are doing, and have a chance to meet and talk with some very clever retailers and marketing professionals who have a wealth of information they are happy to share.”

Bev added that Shop BNE City offered great opportunities to inspire, educated and capture the imaginations of her team.

The practical demonstration of a range of successful marketing techniques including strong retailer involvement – notably through the opportunities for pop-up stalls – the use of digital technology from the point of entry and throughout, as well as the utilisation of promotional staff across the event.

“It gave us the chance as a team to experience a large-scale event centred around retailer marketing, where we were able to see what did and didn’t work well, how we would improve the event and what we had not considered before in terms of marketing opportunities,” Bev said.

“The variety of what was offered to appeal to a broad range of demographics was very impressive and we learned a great deal about some neat ideas around gift bag distribution and ways to improve way finding at such a large venue and event.

“And some of us managed to pick up some great bargains and purchases throughout the day! So we were all pretty happy.”


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