A brands image is a target markets interpretation of the attributes, benefits and characteristics of a brand.
It is what we think of or feel when we hear or see a brand name such as Emporium.
Strictlymarketing has been working with the traders of Emporium to interpret and reimagine the Emporium brand. Part of that reimagining is the development of a cinematography piece that helps to showcase the essence of Emporium and recapture the passion that ignited the precincts development in the first place.
Come with me… take a look at the behind the scenes…