As an Instagram amateur I was asked to become more familiar with this platform when I started my Internship at Strictlymaketing. With more and more of our favourite brands and companies sharing content on Instagram it has fast become another tool in the arsenal for marketing departments and business owners.
Instagram gives people and businesses the opportunity to show people aspects of themselves that are a little bit different and interesting. Images and videos can also be shared on your other social media platforms with ease.
I have seen many business and brands make use of Instagram in creative and diverse ways, from the fashion industry using it to sneak peak new lines, café’s and restaurants showing off drool worthy food and even my dermatologist getting in to it showcasing some great patient results.
If you are not already using Instagram but think it might be for you, here are my tips for getting started:
1. Get personal. Before setting up and sharing business content it is a good idea to create your own account and get snapping. This will give you a chance to play around with filters, hash tags, captions and all that fun stuff and takes away any pressure if you have some trouble using the app or post something you are not completely happy with. This helped me big time, as I am the kind of person who will agonize over a post for hours until I am more comfortable posting.
2. Interact frequently, not only by sharing your own content regularly, also like and comment on other people’s content. This will help you to build followers and get your own content out there.
3. Don’t forget hash tags and captions, as these will also help build your followers. Also tagging others will show them you have mentioned them and can encourage them to start a conversation or follow you.
4. Run competitions, this is a fun way to generate buzz about your new Instagram status. Asking people to share your competition promotion, tag you and their friends will help you gain heaps of exposure and positive word of mouth, providing people want your prize…
5. Practice makes perfect, snap away as often as you can and don’t restrict yourself to the editing options within Instagram check out cool apps like WordSwag, CameraBag and Pic Stitch. Show you and/or your company’s true colours and have fun with it.
Once you have your corporate account set up don’t forget to include a link to your new Instagram account on any communications. This is a great way to let existing clients know about your account without being too pushy.
Of course it’s always helpful to have a go to person to help out if you get stuck. I don’t know how many questions I asked Kristin before finding the courage to make my first post. The team at Strictlymaketing specialize in digital marketing strategies and are always happy to field any questions.
Check out this great article from the Urban List on setting up your account and helpful tips.
Posted by: Brooke Baker
Read her first article here.