Cutting through the noise to reach your target market is becoming increasingly difficult in our digital world where we each find ourselves assailed with information from multiple sources almost every minute of our waking lives.
What is making the difference for many is the move away from text-heavy campaigns to simple infographics which capture the attention, are easy to read and offer as much, or as little, information as each user wants and needs.
Infographics can be a combination of illustrations, data visualisations, images, text, graphic design and layout. They can be a static image, an animation or video, or they can be interactive where the user is able to click, search and customise the information they want to access.
The days when people had time to actually read ads or content marketing seem to be rapidly disappearing and as we find ourselves drowning in a sea of information coming at us from all directions, many of us want to cut through the jargon and find information which is relevant to us.
We all need access to information – it has become a key commodity in such a rapidly changing world – but we don’t need all the information everyone else has or wants or needs!
Instead we want cultivated information which is meaningful to us and our cohort, covering everything from sales at our favourite stores to career opportunities, family events within the community and great holiday deals.
Which is why it is so critical for a business embarking on any new digital marketing campaign, to understand who their target market is, which social media platforms they are using and what forms of messaging they respond best to.
Given the breadth of social media usage, the platforms available and those using them, it should be abundantly clear that no one-size-fits-all approach is going to be effective when using social media for digital marketing campaigns.
Statista’s data also reveals the “global social penetration rate” as at January 2021 – that is those on some form of social media – reached a with Facebook a clear leader accounting for some 2.7 billion users each month.
As such, the canvas for a digital marketing campaign can be quite a blank one which, when used well, can be an effective way of engaging with your current and future customers.
But beware; having become accustomed to most tricks in the book, consumers are much more savvy about advertising and marketing campaigns than many give them credit for and won’t engage with campaigns which are broad and unappealing.
Which brings us back to the value of the use of infographics, graphs, illustrations, images, music, tempo, feel and attitude of a digital market campaign, in connecting with the client base it is meant for.
To cut through the vast sea of information flooding consumers every day, brands must now tailor their marketing efforts and content strategies to present their brand messages in more unique, relevant, valuable and entertaining ways to grab attention and create brand loyalty.
Standing out from the crowd for your market audience
In order to reach their customer base, many businesses have adopted a “post as much as you can” approach to managing their social media. And for some brands it will be effective while for others, it will turn your consumer base off and having them looking for alternatives.
Understanding the difference and how to connect with them is most likely the difference between an effective approach and a busy approach which yields either no result or is off-putting.
Regular updates which are not overwhelming are often the best approach and an extraordinarily effective way to have a real impact comes back to the visual element of an update.
In today’s information-heavy world, infographics have become a powerful communication tool for differentiating your brand from the crowd.
They are also a compelling means of storytelling and conveying information about your product/service offerings in a visually appealing package, making your audience more willing to engage and more likely to remember, understand and share the information.