Christmas is coming and now is the time for retailers to prepare

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Christmas is coming and now is the time for retailers to prepare

It happens every year at exactly the same time and yet somehow, Christmas still seems to catch many of us by surprise, kickstarting a panic-fest of budgeting, shopping and planning for those who weren’t prepared months earlier.

The good news is it simply doesn’t have to be that way and the team at Strictlymarketing is here to make sure your business is ready, with a solid roll-out plan, to make the most of the festive season. Because we specialise in marketing campaigns for retailers and shopping centres, we have the experience to guide retailers through the festive season, showing where there are opportunities for promotion, ways to increase foot traffic and how to ramp-up engagement with consumers and retailers.

Bev Strickland, Managing Director of Strictlymarketing, said while her team isn’t prepared to go and cook the family turkey on Christmas Day, they are ready and able to develop Christmas marketing campaigns, specifically designed for each client, taking some of the stress out of the festive season.

“It’s been a stressful and demanding couple of years for many businesses and individuals with COVID lockdowns and restrictions, “ Bev explained. “But now may well be the time to make hay for shopping centres as the economy starts to recover and people want to forget the year which has been and welcome in a new one.

“Shopping centres and retailers which are not planning their Christmas campaigns now, are already well behind some of their competitors who continue to roll out tried and tested festive season campaigns.

“While there is certainly a place for the tried and tested, we instead prefer campaigns which are fresh, modern and reflect the needs and mood of a community. For some, that may mean placing a focus on family-friendly activities and for others it will mean creating a quiet, calm place for shoppers to seek refuge.

“Every shopping centre is different, as are the needs of their communities. Bespoke campaigns using the latest technology and marketing knowledge are more likely to deliver the results retailers are after.”

Bev added that marking campaigns for shopping centres and retailers in the months before Christmas, can and should embrace a wide range of activities.

These could include:

  • In-centre promotional events
  • Christmas decorations
  • Email marketing campaigns
  • Social media strategies
  • Retailer promotions
  • Visits by Santa and his elves
  • Gift wrapping stations
  • Competitions and giveaways
  • Christmas carols
  • Performances by school groups
  • School holiday activities and childcare

“The list of what can make up a campaign is only limited by imagination,” Bev continued. “And should always reflect the appetite of the shopping public whether that be for easy and fast access to what they need or feeling welcome to linger and explore a shopping centre.

“We are frequently amazed to hear of some great activities shopping centres have planned for the Christmas season, but which are not promoted well enough to offer the centre maximum exposure to the shopping public.

“And the reverse also holds true where we see on-brand marketing which would be enough to draw in consumers, if only the right promotions and events were being held!”

If you would like helping planning a Christmas marketing campaign for your shopping centre or retail outlet, get in touch with Bev Strickland on 0417 761 966 or email bstrickland@strictlymarketing.com.au

2021-11-08T12:45:55+10:00

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