We all know how great Instagram is for sharing photos and videos with our friends and family. It is where we also get daily fashion and beauty inspiration, selfies, fitness workouts, images of celebrities, and a whole lot more. But it’s also an incredible channel for ecommerce marketing.
Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
Instagram has 1 billion monthly active users, with more than 500 million of them using the platform every day. But like any social network out there, there are right ways to use it, wrong ways to use it, and clever ways to use it.
Below are three ways you effectively use Instagram to increase engagement and grow a massive following over time.
1. Content is King
If you want to attract more Instagram followers, you need to post compelling content. Having a feed with a consistent theme running through, where you publish at a consistent pace, can have just as much of an impact in growing a following.
You need to post just enough that you are popping up in your followers’ feeds and you need to upload images at times when people are most likely to be online. With your photos you want them to make an emotional connection in a way that text cannot. You also want your photos to be photos that are fun and engaging.
The layout of your grid is an often underestimated way to get creative with the aesthetic of your feed while adding a rhythm to your publishing strategy and consistency that’s worth following.
Establishing a posting pattern and using consistent imagery is an important part of creating trust and gaining followers. On Instagram, it’s essential to add value to your customers and look good while you do it.
2. Engagement is Key
The core value of Instagram is its engagement rates. Here is what it means for brands: You need to ensure high engagement with your content. The more engagement you generate (likes and comments), the more your posts will show up in your followers’ feeds. This is quite similar to Facebook’s algorithm. To successfully engage you need to contribute.
Such as with any social media campaign, make sure you create a dialogue with your customers, comment, respond to DMs, etc. You should also reach out by liking and commenting on others photos too – especially if they mention your product or brand. By reaching out, the consumer really feels a personal relationship with your brand.
If you focus on engagement, not just followers, Instagram can be a great home for your products and brand that can lead to a healthy stream of revenue for your ecommerce business.
3. Follow the Path Of #hashtags
Hashtags essentially act as a search function for Instagram to find relevant followers and brands. Using the right hashtags can help by boosting engagement on your posts, making them more likely to show up higher on your followers’ feeds or on potential customers’ Explore feeds.
You need to be aware of the hashtags your consumer base is using and tap into that power. If you want to tag your photos properly, you’ll need to find and use the most relevant hashtags.
This means doing the appropriate research to make sure you’re using hashtags that not only describe your brand but are also being searched for on Instagram. Use a mix of brand specific hashtags, industry specific hashtags and Trending hashtags (E.g. #throwbackthursday). Using unique hashtags as keywords will make your company and brand easily findable. Be sure to add them to all your posts.
Instagram is still a very personal platform, and the most successful brands on Instagram sell softly, and market cleverly. As with any social network, the most successful strategy overall is to be authentic and social.
By Bev Strickland, Director and Founder.
To learn more about all things social, contact Strictlymarketing your one-stop marketing shop: www.strictlymarketing.com.au