There are few feelings better in this world than giving – except perhaps if you are doing the giving and someone else is paying!
Patrons of Brisbane’s Albany Creek Village have had the chance to do just that as part of the shopping village’s 12 Days of Kindness campaign this Christmas season.
Anyone who shopped at or visited Albany Creek Village between November 2 and November 30 were able to nominate a friend, family member or neighbour living within the area to go into the draw to win one of 12 lush, hand-crafted Christmas Care Packages worth more than $200 each.
Entries were also accepted via social media.
Developed and executed by Strictlymarketing’s Marketing Executive Rebecca Holeszko, the 12 Days of Kindness campaign offers an opportunity to encourage wellbeing and care within the community; something Albany Creek Village owners Fortius deemed important by many following a tumultuous year.
Strictlymarketing’s Managing Director, Bev Strickland, explained the only parameter for entries set down by Fortius was that the nominee live within the postcodes of 4035, 4037, 4500, 4034, covering the area serviced by Albany Creek Village.
“We had a great response to this campaign receiving hundreds of entries,” Ms Strickland explained. “While many of the entries received were from shoppers at Albany Creek Village, we also had a huge amount of engagement on Facebook with posts on the campaign reaching more than 8,500 people in just one month.
“It shows that people want to help others and welcome opportunities to do something kind for their neighbours, friends and family.
“It also shows the power of using social media to reach a wider audience than otherwise possible. While many of the entries for the 12 Days of Kindness campaign were received by shoppers within the centre, we had even more come in on Facebook.
“It was a campaign which achieved exactly what we set out to do: assist our client Albany Creek Shopping Village to encourage members of its community be kind to each other while also promoting the village to a wider audience.”
Winners of each of the 12 Christmas Care Packages received them through the first 12 days of December, delivered personally by members of the Strictlymarketing team.
They included Leah Adrian, who was nominated by her next door neighbour in Albany Creek. Leah’s husband has recently been deployed to the Middle East for active service and won’t be home for Christmas. With COVID restrictions, Leah is unsure of whether she will be able to see her family in Adelaide this festive season.
Another winner, Vicky Massey was nominated by her husband Robert Massey. Having recently suffered a stroke, Robert embraced the opportunity to thank his wife, who has since become his primary care giver.
Other winners include Maria Baker PIC who was nominated by her son-in-law and Jessica Faulkner, nominated by her mother Nancy.
“It is always wonderful to be involved in a campaign which is designed to bring pure joy,” Ms Strickland continued. “The delight and joy of each of those receiving the care packages was incredibly rewarding to see for us personally and for our client Albany Creek Village’a owners Fortius.
“Having also done a great job promoting Albany Creek Village, we are very pleased at the outcome of the 12 Days of Kindness campaign.”